Test Prep #1 Informational/Non-fiction writing

      In the article, "Sugary drink ads target black and Latino children and teens" by Tara Green is about many of our everyday ads that we may see online, on television, electronically or outside targeting mostly black and Latino children/teens. A report released by the Yale Rudd Center for Food Policy and Obesity finds that soft drink companies target teens of these two races with ads for sugary drinks.
      Tara Green is trying to convey a message that the black and Latino children/teens in particular are being targeted for these sugary drink ads. For example, studies have shown that black and Latino kids have viewed eighty to ninety percent more soft drink ads compared with white adolescents. Also, between 2008 and 2010, the report states that Hispanic children saw forty-nine percent more ads and teens saw ninety-nine percent more ads on Spanish language networks for sugar and energy drinks. On the other hand, black children and teens were aimed with advertisements featuring black musicians, athletes and other celebrities. For example, in a commercial for Vitamin Water, rapper 50 cent teased of becoming "stankin rich" after creating his own flavor of the drink. Also, thirty-eight percent of Gatorade TV ads had only famous black athletes. According to the Rudd Center, some brands disproportionately aim black teens. Black teens view two and a half more ads as their white peers for Vitamin Water, Sprite, 5-hour energy and Mountain Dew. Many of these sugar filled drinks say things like "real fruit" and have pictures of the fruit on the bottle but this may be misleading. Really and truly these drinks contain no more than five percent real fruit juice. Many parents become attracted to these drinks for their children because of this. Childhood obesity can be a result of drinking an ample amount of soft drinks. These drinks have also been proven to cause many health problems such as tooth decay, pancreatic cancer and gout.
      In conclusion, in the article, "Sugary drink ads target black and Latino children and teens" by Tara Green is a perfect example of what health risks involving adolescents has come to in our society. Now a days, many adolescents have been diagnosed with all of these harmful disorders and diseases which they shouldn't have to suffer through. I believe that it's unfair. Especially, when these sugary drink ads are targeting two specific races, being black and Latino. Why would this be? I personally think that it's racist because there are more races in the world besides these two. These ads are being discriminative towards them. Even though the public media know how to "target" their audience per say doesn't mean they cant be open and have a variety of public ads on display for everyone. Even if their "in it to win it" or for the money. Although, I do have to agree with the fact that many parents should be more adhere to what their children are consuming. Everyone should be aware and cautious of what they are consuming and how much of it. Taking care of our bodies are essential in life, especially for children. As they say, "children are the future."


http://www.naturalnews.com/034505_sugary_drinks_Latino_children.html